🚀 Why the right keywords are key to landing more interviews
At Agence Carrières, a firm specializing in accounting and financial recruitment in Quebec, we analyze hundreds of CVs every week.
And yet, some very good candidates go unnoticed, simply because their profiles don’t contain the right keywords.
Recruiters and headhunters use tools such as LinkedIn Recruiter, Indeed CV, Jobboom or their in-house ATS.
These platforms work like Google: they filter and rank candidates according to the terms present in their CVs and profiles.
👉 If your keywords don’t match what the recruiter is typing, you won’t appear in the results.
🔍 How a recruiter “finds” an accounting or finance profile
When a recruiter is looking for a professional in your field, they enter very specific requests such as :
- Accountant CPA Montreal
- Financial Controller Brossard
- FP&A Analyst Quebec
- Chief accountant SME
- Full-cycle accounting technician
💡 If your LinkedIn profile or CV doesn’t contain these phrases, you risk disappearing from search results altogether.
💼 The best keywords to include in your CV and LinkedIn profile
1️⃣ Use a precise and complete title
Your title is the first thing a recruiter sees.
Avoid vague titles like Accountant or Finance Manager.
Prefer :
- CPA accountant – Full cycle and financial statements
- Financial controller – Reporting and budget planning
- FP&A Analyst – Financial analysis and budget modeling
2️⃣ Integrate sought-after skills and tools
Recruiters often filter by tools or software used.
Here are a few technical keywords to integrate naturally:
- SAP, QuickBooks, Advanced Excel, Power BI, Sage, Acomba
- Preparation of financial statements, bank reconciliation, budget, internal audit, inventory management
- ERP implementation, accounting process improvement, financial dashboard
3️⃣ Repeat your keywords in your job descriptions
Your experiences should reflect the same terms as the offers you are targeting.
This increases your “match score” in internal search engines (ATS).
🧩 Example:
“Responsible for full cycle, financial statement preparation, and bank reconciliation in SAP and Advanced Excel.”
⚠️ Mistakes that harm your visibility
🚫 A title that’s too generic(Accountant, Analyst).
🚫 The absence of technical terms related to your field.
🚫 The use of vocabulary that’s too internal or specific to your former company.
🎯 Objective: speak the same language as recruiters.
The right keywords are those that employers themselves use in their job offers.
📈 5 minutes to become more findable
Before applying or being approached, ask yourself these questions:
- Does my title correspond to current research in my field?
- Have I mentioned my main tools and software?
- Are my key skills clearly visible at the top of my profile?
💡 Think of your profile as a personal website:
the more relevant your keywords, the higher you’ll rise in the results.
🤝 Agence Carrières: boosting your visibility and your career
At Agence Carrières, our mission is simple: to connect the best accounting, finance and management talent with the best companies in Quebec.
We help our candidates to:
✅ Optimize their CVs and LinkedIn profiles
✅ Identify the right keywords for their field
✅ Position them with the most relevant employers
📍Whether you’re a CPA, controller, accounting technician or financial analyst, we can help your profile shine.
📩 Would you like us to evaluate your visibility?
Contact us today for a free short profile evaluation.
👉 www.agencecarrieres.ca